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SEOFebruary 10, 20265 min read

Why Website Speed Is Your Secret SEO Weapon

Google rewards fast websites. Learn how page speed impacts your search rankings and what you can do to make your site lightning fast.

Rohan Thapa

Rohan Thapa

Backend Engineer

Why Website Speed Is Your Secret SEO Weapon

Speed = Rankings

Google's Core Web Vitals are now a confirmed ranking factor. If your site is slow, you're not just losing visitors — you're losing search visibility.

The Numbers Don't Lie

  • 53% of mobile users abandon sites that take over 3 seconds to load
  • A 1-second delay in page response can result in a 7% reduction in conversions
  • Sites in the top 10 of Google have an average load time under 2.5 seconds

    • Key Metrics to Watch

    Largest Contentful Paint (LCP): How fast your main content loads. Aim for under 2.5 seconds.

    First Input Delay (FID): How responsive your site feels. Target under 100ms.

    Cumulative Layout Shift (CLS): How stable your layout is. Keep it under 0.1.

    Quick Wins

  • Optimize images: Use AVIF/WebP, lazy load below-the-fold images
  • Minimize JavaScript: Remove unused code, defer non-critical scripts
  • Use a CDN: Serve content from servers closest to your users
  • Enable caching: Set proper cache headers for static assets
  • Choose the right host: Your server matters more than you think

    • How Appkeed Helps

    Every website built with Appkeed is automatically optimized for speed. We handle image optimization, code splitting, CDN delivery, and caching — so you can focus on content.

    Start Measuring

    Use tools like Google PageSpeed Insights, Lighthouse, and WebPageTest to benchmark your current performance. You can't improve what you don't measure.

    SEOPerformanceWeb VitalsSpeed
    Rohan Thapa

    Rohan Thapa

    Backend Engineer at Appkeed

    Passionate about building great products and sharing knowledge with the community.